Tag: India

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).

New data from Omdia indicates that Netflix and Disney+ Hotstar account for half of all SVOD subscribers in India.