Tag: AMPD Research

A new report from Media Partners Asia (MPA) highlights the crucial role of U.S. content for SVOD operators in several Asia Pacific markets, capturing 30 percent of viewership in Q1 this year.

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

Across nine Asian markets this year, 75 percent of premium online video viewing was on content from the region, per new data from Media Partners Asia (MPA).

Korean content accounted for 34 percent of all online video streaming minutes in Southeast Asia in 2020, with U.S. content close behind at 30 percent, according to data from Media Partners Asia (MPA).