Tag: advertising

Net ad spend in AsiaPac is forecast to increase by 6.2 percent this year, just slightly behind last year's 6.3 percent increase, according to Media Partners Asia (MPA).

HONG KONG/SINGAPORE: Asia-Pacific advertising revenues are set to rise by 5.8 percent in 2016, up from the 5.3 percent growth rate recorded this year, according to Media Partners Asia (MPA). The 5.3 percent growth rate this year was the slowest recorded since 2009, MPA notes. The industry analysis firm predicts …