Korea’s JTBC Invests in iflix

JTBC has made an investment in iflix, with the OTT service set to distribute the Korean media company’s content across Asia.

The deal between JTBC Content Hub and iflix was announced at APOS. The size of the investment was not disclosed. The two companies may expand their collaboration in the future in the form of co-productions.

JTBC content will be featured on iflix for free, including dramas like Welcome to Waikiki 2 and The Wind Blows and variety shows such as Men on a Mission and Chef and My Fridge, one month following their Korean broadcasts. More than 500 hours of library dramas from JTBC, among them SKY Castle, Cleaning with Passion Now, ID: Gangnam Beauty and Ms. Hammuribi, will also join the iflix lineup.

Mark Britt, iflix co-founder and group CEO, said, “JTBC is a powerhouse in Korea, producing exciting new content that reflects the dynamic Korean entertainment industry. We are thrilled to welcome JTBC to the iflix family as investors and collaborators in our commitment to providing our viewers the most compelling free content in the region.”

Kyungmoon Jung, CEO of JTBC Content Hub, added, “iflix is a leading OTT service provider in Southeast Asia, and is providing quality content all over the region through its innovative platform. We are very glad that we could partner with iflix through this transaction. With its fast-growing economy and attractive demographics, Southeast Asia has always been one of the most important regions to JTBC. Through iflix, we hope more and more SEA people enjoy JTBC’s exciting and trend-leading content.”