eOne Taps BBC Worldwide Exec for AsiaPac Sales Role


Entertainment One (eOne) has hired Joyce Yeung as executive VP of sales for the Asia Pacific.

Yeung will be reporting to Stuart Baxter, the president of eOne Television International. Based in the company’s recently opened Hong Kong office, Yeung will lead sales efforts and the AsiaPac team to drive sales across all eOne film and TV content to broadcasters and OTT platforms throughout the region. Prior to joining eOne, Yeung was executive VP of global content sales at BBC Worldwide.

“We are delighted to welcome Joyce to the company,” commented Baxter. “APAC is an important region for us and Joyce’s extensive market knowledge, experience and relationships in the region will be crucially important to eOne and our leadership team as we continue to build on the company’s growth and expand our global presence.”

Yeung added: “I can’t think of a more exciting time to join eOne as the company continues to grow and invest into premium content. I look forward to the opportunity to contribute further growth in the APAC region.”