Discovery, CMC Partner for China Entertainment Park, STEM Project


Chinese media conglomerate CMC Inc. is working with Discovery on a digital STEM edutainment product and Camp Discovery, a themed entertainment park.

The STEM subscription-based service will be focused on kids 2 to 5, delivering virtual, physical, online and offline experiences, including video and educational articles, consumer products and STEM-themed family entertainment centers.

On location-based entertainment, the companies are partnering for Camp Discovery and related themed entertainment parks in China, including hotel, dining, sports, entertainment and shopping.

“China is one of the world’s largest and fastest growing kids STEM edutainment markets, and we see a huge opportunity in this space to grow our business,” said Tony Qiu, Discovery’s VP and general manager for Greater China and Korea. “Drawing on our experience from successful education models we have rolled out in the U.S., our hugely popular Discovery Kids product in Latin America, and the strength of the Discovery brand both in China and globally, we are confident that we will be able to set ourselves apart and offer a STEM experience like no other. Our location-based entertainment centers, which will echo the Discovery brand promise of satisfying curiosity and powering people’s passions, further add to a fun learning experience for the whole family. Together with CMC, we aim to bring top-quality products to our audiences and consumers in China.”

Thomas Hui, VP and COO of CMC Inc., added, “We feel very excited about the huge potential China bodes for the location-based leisure and entertainment market. Products that provide premium themed experiences will have great opportunities to succeed in this market. CMC has extensive experience in the creation, development, operation and management of location-based themed attractions and our portfolio already includes some internationally renowned names. We look forward to working with Discovery to create the most exciting and memorable themed entertainment facilities and experiences, and to tap into the rising needs for STEM digital products.”