TVASIA
Users of PCCW Media Group’s Viu OTT platform in select markets will now have access to a range of on-demand content from Discovery, Animal Planet, Food Network, TLC and HGTV.
Janice Lee, CEO of Viu, commented, “Having firmly established a highly engaged user base in the past few years, our collaboration with Discovery marks a further step in the continual expansion of our offerings to enrich the content experience for our viewers through international and regional collaborations as well as through the development of Viu originals. With Discovery we see the opportunity to offer top-quality factual and lifestyle entertainment, including travel, lifestyle and living, that resonates with a broad spectrum of our audience on the Viu platform.”
The deal covers Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand and includes access to Asian Food Network content.
Anna Pak, VP and general manager for Southeast Asia at Discovery Networks Asia Pacific, added, “We are excited to partner with Viu and expand the reach of our brands to digital audiences. With its large and growing fanbase, Viu is an obvious partner as a leading OTT platform in APAC and our partnership will bring new business opportunities to Discovery. Our earlier collaboration with Viu on No Sleep No FOMO provided us with a deeper understanding of Viu’s expanding user base across the region and the high-quality service it provides. This is particularly important to us as a premium brand and our efforts to offer our modernized Asian Food Network content to a broader audience.”
