Discovery Asia Pacific is relaunching the Asian Food Channel as Asian Food Network (AFN), a linear and digital destination.
Rohit Tharani, head of products for Southeast Asia at Discovery Networks Asia-Pacific, noted, “In Asia, food is our way of expressing love and caring for the people that matter. Nothing beats a good bonding session over a meal together with loved ones. The new AFN strives to make Asian food accessible for everyone: it is the ultimate destination for food inspiration, from recipes of grandma’s traditional dishes to trending favorites, and even the ability to mingle with fellow food lovers. We are excited to make mealtimes easier, so our community can focus on the conversations that matter.”
AFN is being billed as a digital-first proposition and a community for Asian food lovers. The AFN website will deliver recipes and online content from personalities such as Matthias Rhoads from the Philippines and Joyce Ng and Magdalene Chow from Singapore. Discovery has inked a partnership with OTT service Viu to provide free access to AFN content.