Discovery Aligns with POPS Worldwide for Digital Content in Vietnam

HO CHI MINH CITY: Discovery Networks Asia-Pacific and POPS Worldwide are working together to develop original content for the Her Voice channel, which targets digitally connected women in Vietnam and aims to inspire, inform and entertain.

Discovery is the first international broadcaster to partner with POPS Worldwide to create original content for the Vietnam market. The collaboration also includes distribution, branded content sales and promotional partnerships.

Her Voice is available on YouTube to viewers in Vietnam. It features a selection of scripted and non-scripted programs, ranging from genres such as food and fashion to travel, wellness and beauty. As part of the partnership, the channel will feature newly produced content by POPS Worldwide as well as content adapted or localized from Discovery’s TLC lifestyle channel. The content will be accessible across digital platforms and be promoted across the POPS multiplatform content network.

“We are delighted to partner with POPS Worldwide, the leading digital entertainment platform, to bring our TLC premium and original content to audiences in Vietnam,” said Louis Boswell, the general manager of Discovery Southeast Asia. “Discovery is known for our innovative and immersive storytelling, and we have an extensive library with themes and stories that resonate internationally. This partnership presents an opportunity to deliver a creative and unique content ecosystem for the Vietnam market and is in line with our focus on delivering our content across platforms and expanding our reach to digital savvy audiences.”

“POPS Worldwide is proud to welcome Discovery, the world’s number one pay-TV programmer reaching 3 billion cumulative subscribers in over 220 countries and territories, into the POPS family of content partners,” said Esther Nguyen, founder and CEO of POPS Worldwide. “Our digital-first expertise in transforming the entertainment experience in Southeast Asia is unparalleled. This far-reaching partnership opens a new relationship between POPS, Discovery and Vietnamese audiences. With two POPS-operated channels, Her Voice and Beauty Me, and our Women’s Creator network, POPS is excited to be tripling down on our premium content offering for Vietnamese women.”