Banijay Asia Pacts with Kamal Haasan, Turmeric Media

Banijay Asia is collaborating with Turmeric Media Networks and actor and politician Kamal Haasan to produce content across screens and languages.

The partnership is targeting the creation of long- and short-form content across OTT and linear television.

Banijay Asia launched two years ago and has been quick to position itself as a leading content creation hub in India and Southeast Asia. Combining the fan base of Haasan and Banijay Asia CEO and Founder Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain a strong foothold in the South.

Haasan commented: “We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network have been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages.”

Dhar added: “In less than two years, we have created content across genres that has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material that will suffice demands and be appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”

R. Mahendran, founder of Turmeric Media, said: “We are so excited to partner with Banijay Asia. Deepak has an unblemished record of creating success out of many new initiatives in the content space. This association is going to be no different. It is an honor for us to showcase Mr. Kamal Haasan’s expertise in the entertainment business. We are confident that this team shall conjure up some brilliant content that will keep the viewers spellbound.”