Asia Video Summit Spotlight: Rewind Networks

Rewind Networks’ HITS channel will celebrate its fifth anniversary at the end of this year, while the basic channel HITS Movies is new to the market.

Rewind Networks’ VP and channel head, Sandie Lee, handpicked the titles for HITS Movies based on two key factors: a film’s emotional appeal to loyal, older audiences and its ability to attract younger viewers. “It is important for us that the titles we pick for the channel resonate strongly with viewers who would love to watch them again fondly, or in the case of younger viewers, may have heard of these movies through remakes and adaptations but never had the chance to watch the original,” says Lee. Highlights include The Terminator, The Italian Job and Ferris Bueller’s Day Off.

“In addition to MGM Studios and Paramount Pictures, we will be acquiring movies from other leading studios in the coming months,” Lee says.