TV Latina Festival FAST: TelevisaUnivision’s Jorge Balleste

In a conversation with TV Latina’s Elizabeth Bowen-Tombari as part of the Festival FAST, Jorge Balleste, VP of content partnerships at TelevisaUnivision, highlighted the push for the ViX Spanish-language streaming service to enter the AVOD segment and more.

“Currently, almost the entire industry is transitioning to the AVOD model, launching many FAST channels,” he explained in the interview, which you can watch in its entirety here. “We also have a wide FAST offering, but we are more selective. We have channels that are relevant to our audience and offer the content they are looking for. There is a large quantity and volume of FAST channels that continue to grow, but I believe there will come a time when this levels out, and the channels will be much more specific in relation to their offerings.”

Balleste also discussed the work the company does with content providers, advertisers and other partners in this space, as well as the challenges and opportunities it faces, among other topics.

You can view the complete interview here.

To watch all of TV Latina’s Festival FAST interviews, please visit www.FestivalFAST.tv