Tubi’s Farhad Massoudi & Adam Lewinson

Farhad Massoudi, founder and CEO of Tubi, and Adam Lewinson, chief content officer, talk to World Screen about the platform’s gains and its plans for 2020.

While the rash of new SVOD services launching commands most of the media headlines these days, “the AVOD gold rush is here,” IHS Markit said last year when projecting the U.S. online video ad market would reach $27 billion in 2023. In North America’s competitive streaming space, Tubi has carved out a commanding position. It surpassed 25 million monthly active users last year, when it also announced plans to invest over nine figures in content acquisitions to supplement its library. Tubi is also aggressively targeting global expansion, launching in Australia last year and planning U.K. and Mexican rollouts this year. Backed by private equity alongside investors such as MGM and Lionsgate, Tubi is looking to expand its reach further and has targeted a new niche with the launch of a dedicated Tubi Kids offering.