Tag: YouTube

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, according to Nielsen's Media Distributor Gauge.

Speaking to a packed Kelvin Theatre, Pedro Pina, VP for EMEA at YouTube, shared insights on how IP owners should be using the platform in conversation with Evan Shapiro at MIP London.

TV has surpassed mobile as the primary device for YouTube viewing in the U.S.

Consumers between the ages of 13 and 24 spend about 21 percent of their screen time on non-premium online video, namely YouTube and TikTok, with just 16 percent on traditional TV content, according to Hub Entertainment Research’s annual Video Redefined survey.

The Gauge report for December measured record usage for YouTube, Netflix and Prime Video.

Disney remains at the top of Nielsen's Media Distributor Gauge for a third consecutive month.

Hundreds of hours of ITV shows are being added to YouTube, with the broadcaster’s commercial team bolstering its sales capabilities for the video-sharing site.

STARZ and YouTube have extended their partnership through a new multiyear deal that includes additional bundling opportunities.

This year, YouTube's content spend, at almost $20 billion, will top that of any other VOD-first player.

Comedian Jimmy Carr's official YouTube channel, which has just reached 1 million subscribers, has rolled out its new Heckle Amnesties content strand worldwide.