Tag: Parks Associates

Usage of transactional VOD (TVOD) is set to "increase significantly" in 2020, according to Parks Associates, driven by COVID-19 stay-at-home measures.

Consumers are spending less time on live broadcasts on their television sets, according to Parks Associates, but live viewing on internet-connected devices is on the rise.

Parks Associates has identified five key video trends that have emerged in today's shifting media landscape, where "internet-based live content is experiencing a renaissance."

Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.