Thursday, December 8, 2022
Home / Analysis / OTT Use Expanding in Europe

OTT Use Expanding in Europe

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.



The content you are trying to access is only available to members.











About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

ALSO READ

Paramount+ to Launch Channel for British Airways

Paramount+ has partnered with British Airways to launch a dedicated channel on the airline’s entertainment platform for long-haul international flights.