Max, the unified HBO Max and discovery+ streaming platform, is set to roll out in the U.S. on May 23 with a new tagline, “The One to Watch.”
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HBO Max and discovery+ will be combined into an as-yet-unnamed unified platform delivering both ad-free and ad-lite options in 2023, with a FAST service potentially to follow, David Zaslav and JB Perrette revealed in an investor call as Warner Bros. Discovery (WBD) reported its first financial results as a combined company.
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The president and CEO talks about the multipronged strategy to future-proof the company's global portfolio of brands—an average of 10 channels across 220 countries and territories—in this evolving landscape.
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Speaking at APOS, JB Perrette, president and CEO of Discovery Networks International, talked about how the company is rolling out digital-first properties as it looks to expand its business worldwide.
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