Reed MIDEM Expands Buyer Program for MIPTV 2020

Reed MIDEM is upping the number of hosted buyers for MIPTV 2020 by 50 percent and has announced a slate of distributors that have confirmed their plans to participate in the “reimagined” event, set for March 30 to April 2.

As part of the transformation plan for MIPTV, Reed MIDEM is looking to deliver a “fresh approach to connecting distributors, buyers and producers.”

Distributors that have confirmed their participation at MIPTV 2020 include all3media, Beyond International, Blue Ant Media, Deutsche Welle, Discovery Inc., Global Agency, Global Screen, KOCCA, Shoreline Entertainment, STUDIOCANAL, TF1 Studios, TV France International and Warner Bros., among others.

The number of hosted buyers will increase by 50 percent. There will also be an expanded content discovery program and a new conference strand focused on market intelligence. The “streamlined” schedule will feature twice-daily exhibition-only time slots when no conferences will be scheduled. MIPTV 2020 will also showcase curated content screenings and research sessions.

The MIPDrama Buyers Summit will return for its sixth edition on March 29, the Sunday before MIPTV opens. The concept will be extended across the factual, formats and kids’ genres throughout MIPTV. In Development will also return.

Exhibitors are being offered turnkey solutions for their stands at MIPTV to deliver “flexible, scalable options,” Reed MIDEM says.

Lucy Smith, deputy director of Reed MIDEM’s television division, noted, “Our primary focus is to create a new experience that delivers a global content market for the future, for exhibitors and buyers. Our consultations showed the former want flexibility and cost-effectiveness and the latter want access to fresh new content and exclusive market intelligence. The changes we have put in place have been co-created with them to offer exactly that. We are absolutely delighted that so many exhibitors have embraced the opportunities the new format offers and we are in active conversations with many more. Change is not always easy and we appreciate that we need to work closely with distributors so they can make the most of the new MIPTV, but we are hugely encouraged by the positive response from many of our partners and are confident that MIPTV 2020 will deliver the exhibition experience we need to support the industry now and in the future.”