Paramount+ Rolling Out Premium & Ad Tier Subscriptions

Paramount+ has outlined the international rollout plans for premium and advertising tier subscriptions, including markets such as Australia and Canada.

The premium plan is set to launch in Australia, Brazil, Canada and Mexico on November 16, delivering 4K UHD, HDR10 and Dolby Vision. Premium subscribers can also utilize four concurrent streams—instead of the two streams that come with the standard plan.

The advertising tier will roll out in select international markets, including Australia and Canada, starting in 2024. In Mexico and Brazil, Paramount+ will continue to offer the mobile tier instead, which launched in April.

Marco Nobili, executive VP and international general manager for Paramount+, said: “After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice. Following the launch of the mobile plan in Mexico and Brazil, the introduction of the premium and ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options, while also tapping into tremendous opportunities among our advertising and brand partners.”

The premium plan will be available on the Paramount+ App on Apple iOS, Apple tvOS, Amazon Fire, Google, Roku and Samsung at launch, while also on LG, VIDAA/Hisense, Xbox and Amazon Prime Video in 2024.