Network 10 & Facebook Enter New Content Partnership

Network 10 and Facebook have partnered to expand Network 10’s presence on the social media platform.

Through the partnership, exclusive and original social content for such 10 shows as The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, The Living Room, I’m a Celebrity…Get Me Out of Here! and The Loop will be created. Network 10 currently has three Facebook content series in production: The Bachelor Australia’s Bachelor Unpacked, The Living Room’s The Living Room Extra and The Loop’s Unlooped.

Network 10 and Facebook previously teamed up on the Dancing with the Stars companion series The Dance Beat and the I’m a Celebrity… Get Me Out of Here! extension show Edge of the Jungle, which launched exclusively on the platform.

Beverley McGarvey, Network 10’s CCO, said: “Our entertainment brands are already the most popular and noisiest shows on social media and this new partnership will ensure their presence and impact will increase. Our aim is to bring exclusive content—including behind-the-scenes footage, recaps, interviews and much more—to Facebook audiences, leveraging the great content and talent we have on 10. The new content will complement and amplify our broadcast platforms and our rapidly-growing digital platforms including 10 Play and 10 Daily.”

William Easton, Facebook Australia and New Zealand managing director, said: “Network 10 has long been innovators in the production of original companion content on Facebook, and we are excited that our partnership will enable this to go from strength to strength. We built Facebook Watch on the notion that watching videos can help you connect more deeply with people and to connect with people around the videos you love. 10’s episodic highlights allow fans on Facebook to catch up on those watercooler moments from their favorite TV shows as well those who want something deeper, to connect to longer and exclusive companion content.”

Kirsty Wilson, Network 10’s head of social content, added: “Audiences today are able to access and enjoy television from many platforms, choosing whatever medium suits them best, across their day. Facebook remains a core social platform where TV content is discovered, consumed and shared, and this partnership will allow us to deliver more exclusive social video to our viewers across the most popular entertainment franchises.”