MIPTV Spotlight: ITV-Inter Medya

CANNES: Having solidified its reputation as a supplier of successful Turkish dramas, ITV-Inter Medya is now ready to conquer the format arena with titles such as Join Instant.

This game-show format uses second-screen technology to allow viewers at home to participate in the series. The company has also developed the game show Fifty Fifty. Can Okan, the president and CEO of ITV-Inter Medya, calls it “the most dramatic quiz show,” as it makes the winning contestant share half of the money with the other contestants.

Meanwhile, Answer If You Can! plays on participants’ fears, weaknesses and habits, challenging them to answer specific questions while facing uncomfortable distractions.

“Our creative team has been working on developing new and unique game-show formats for almost one year, and we plan to surprise people with the variety of our catalogue,” Okan says.

The drama series Endless Love has proven to be a success both in its native Turkey as well as abroad, with ITV-Inter Medya licensing the title in more than 30 countries in less than three months. The company has placed the drama front and center of its MIPTV slate, which also includes Black Money Love, sold to more than 50 countries so far. Okan also believes that Black Rose and In Between have strong sales potential. Okan highlights the “strength of their stories” as a key reason for the global success of the company’s dramas. “We believe another strength of the Turkish dramas in our catalogue is that they are fast-moving and very exciting,” he adds.