NATPE Spotlight: ITV Inter Medya


MIAMI: Teams of three must answer multiple-choice questions in the game show Guess Who, which ITV Inter Medya is spotlighting in Miami.

The twist is that the choices are living beings. The dramedy Hayat is another highlight. Can Okan, the company’s CEO and founder, says, “At a time when Turkish drama series are extremely popular in the global market, dramedies such as Hayat will achieve strong results and generate a new trend in the near future.” There is also the drama series In Between.

ITV Inter Medya has already found success with Turkish dramas in the LatAm region, with Endless Love having been sold in more than 15 Latin American countries. In addition to game shows and drama series, Okan says, “Recently, we have been concentrating on the distribution of feature films.” He adds: “This is an important year for us, as the company will celebrate its 25th anniversary.”