Lionsgate Pacts with 50 Cent on New FAST Channel

Lionsgate has teamed with Curtis “50 Cent” Jackson and his G-Unit Film and Television banner on a new action-oriented FAST channel.

50 Cent Action will deliver highlights from Lionsgate’s more than 20,000-title library of box office hits, including The Expendables, The Hitman’s Bodyguard and Rambo, plus a slate of titles featuring Jackson. It will also house the drama series Power, which Jackson executive-produced.

Jackson, who has over 100 million followers across digital platforms worldwide, will work with the indie stdio on promoting and curating the channel, which will also feature behind-the-scenes footage of the star.

“50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space,” said Jim Packer, Lionsgate’s president of worldwide television distribution. “Drawing from one of the biggest action libraries in the world, this channel will give 50’s global fan base a deep slate of action movies and television series while expanding his reach to new audiences worldwide.”

“This is a natural extension of the work we’re doing at G-Unit Film and Television and G-Unit Studios,” said Jackson. “I’m excited to launch my first FAST channel, 50 Cent Action, in partnership with Lionsgate. This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices. I look forward to working closely with all the FAST platforms to make this a successful channel.”