FuboTV has secured distribution for its Fubo Sports owned-and-operated linear network on OTA stations in more than 100 markets across the U.S.
Fubo Sports is now available to more than 12 million traditional TV households as OTA diginets in addition to its continued availability as a FAST channel on Fubo and most free ad-supported streaming platforms.
Fubo Sports OTA programming features sports leagues such as Bare Knuckle Fighting Championship (BKFC), ProBox TV, the Professional Fighters League (PFL) and World Poker Tour. The network also broadcasts select live boxing and MMA events.
“In today’s connected and competitive media market, it’s important to reach consumers everywhere they are, whether that be through streaming or traditional platforms,” said Pamela Duckworth, head of Fubo Studios at Fubo. “While cord-cutting is continuing to accelerate, there are still millions of American households who rely on OTA for sports, news and entertainment. Expanding distribution of our owned-and-operated linear Fubo Sports network to OTA stations maximizes accessibility for consumers while also creating a new revenue stream for Fubo.”
