New Short-Form Digital Content for Comedy Central International

NEW YORK/LONDON: Comedy Central International has greenlit five new short-form digital series exclusively made for Snapchat, YouTube, Facebook, the Comedy Central Play app and the Comedy Central UK website.

The new digital-only slate includes Bad Snappers and two pilot episodes of Totally Reported, both of which premiered last month. The former sees comediennes Georgie Fuller and Danni Jackson (The Cramps) perform sketches centered on inappropriate social media use, while the latter features Lennon McJonathyn reporting on fake news. Bad Snappers is produced for Comedy Central International by Factory Films. Totally Reported is a Comedy Central International collaboration with Boo Ya Pictures’ Ryan Coopersmith and Charles Muzard.

Debuting later this year are Josh Investigates, led by South African YouTube sensation Josh Pieters; Hotline Tings, which animates crazy stories phoned in by the public; and Absolutely Fine, a scripted series starring British comedian Tom Rosenthal. Josh Investigates will premiere six 90-second episodes on Comedy Central International Snapchat Discover, and six 4-minute episodes for YouTube, Comedy Central UK and the Comedy Central Play app. Hotline Tings, produced for Comedy Central International by Lemonade Money, will include ten 90-second episodes made for Comedy Central International Snapchat Discover, and 3-minute versions made for Facebook, YouTube, Comedy Central UK and the Comedy Central Play app. Absolutely Fine will launch five 4-minute episodes on YouTube and Comedy Central UK.

Claire McArdle, the VP of comedy development at Comedy Central International, stated: “We’re heavily investing in a diverse slate of short-form content across our digital platforms, such as Snapchat, YouTube and Facebook, and exploring new ways to work with emerging and established talent. It allows us to reach our audience where they are already consuming content and it gives us the continued opportunity to foster and grow our talent relationships within the Comedy Central International family.”