Analysis

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

New research from WARC predicts a 4.3-percent increase in global advertising spending this year to $616 billion, with growth slowing from the 5.4-percent rise in 2018.

The global multichannel market grew by 3.1 percent in 2018, according to Kagan, which forecasts that the growth rate will slow in the next five years as the number of subscribers reaches 1.21 billion in 2023.

World Screen spotlights the findings of PwC's A New Video World Order: What Motivates Consumers? report.

Conviva, a measurement platform, says that overall streaming hours rose by 89 percent across its customer base in 2018, with a 165-percent boost in Q4 alone, driven in part by viewers watching live content.

The total number of TV subscribers to the 100 leading services in the informitv Multiscreen Index fell by 110,000 in the third quarter of 2018, marking the first worldwide quarterly decline to date.

The Walking Dead is the most-pirated TV show of 2018 through BitTorrent, according to TorrentFreak.

Brightcove's 2018 Global Consumer Streaming Habits Survey has found that a free trial is the lead factor in convincing consumers to try out a new streaming service, ahead of interest in a specific show or exclusive content.

According to Ampere Analysis, global subscription OTT revenues are set to reach $46 billion next year, overtaking box-office revenues, which are forecast at $40 billion.

New data from Parrot Analytics and Kagan projects that in the U.S., the popularity of originals on Netflix will overtake that of licensed content on the platform in October 2019.