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Brightcove Study Explores Streaming Trends

Brightcove’s 2018 Global Consumer Streaming Habits Survey has found that a free trial is the lead factor in convincing consumers to try out a new streaming service, ahead of interest in a specific show or exclusive content.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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