Brightcove to Power SBT Streaming Service

Brazil’s Sistema Brasileiro de Televisão (SBT) has chosen Brightcove to power its new AVOD app +SBT.

The service is scheduled to launch in April.

“SBT is one of the most well-known media organizations in Brazil,” said Marc DeBevoise, CEO of Brightcove. “The launch of their new streaming service will be a significant step for the company and its viewers and a great example of how entertainment and content can merge with technology to reach bigger audiences. Today’s consumers demand instant access to news and content, making streaming an integral part of any media organization’s strategy. By partnering with us, SBT will be able to provide a seamless in-app streaming experience to expand their reach with new audiences, deepen engagement and further monetize their content.”

“As one of the most-watched TV networks in Brazil, we needed to find a reliable way to deliver a wide range of video content to our viewers, including popular TV shows, news programs and events,” said Roberto Grosman, chief transformation officer at SBT. “We found a valuable partner in Brightcove. With their robust streaming solutions, we can trust that our audiences will be able to consume high-quality and secure video streams. We’ll also be able to view first-party data analytics to adapt our content and streaming strategy accordingly.”