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Case Study: Cash Cab

The multi-Emmy Award-winning game-show format Cash Cab gives unsuspecting folks the opportunity to win a small fortune when they hail what they believe to be a normal taxicab, before discovering that they have stepped into a quiz show on wheels. The driver and host poses a series of trivia questions, and passengers in the “cash cab” must …

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About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at


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