BuzzFeed’s Head of Development to Deliver Keynote at MIPTV 2018

BuzzFeed’s head of development, Matthew Henick, has come on board to deliver a keynote address at MIPTV 2018.

Henick’s keynote will outline how the current landscape is about creativity and sourcing good ideas to make compelling content. In his role as head of Los Angeles-based BuzzFeed Studios, Henick helps construct show and talent models for growing the entertainment company. He also extends BuzzFeed’s talent pool and IP to external productions, working with his team to find BuzzFeed content for ideas that could be turned into external development projects for TV series or feature-length films. MIPTV will be held from April 9 to 12, 2018.

Laurine Garaude, the director of the television division at Reed MIDEM, said, “This year’s Creators in Demand central theme underlines the need to discover new voices and the next generation of showrunners. In a world where all channels and platforms want to super-serve their fans, the unprecedented demand for new shows is generating new opportunities for creator-driven stories. At the same time, rocketing budgets need groundbreaking new financing models, meaning it is all about finding genuine partners to help create great stories and great brands. Regardless of the content genre and the size of the screens, creators and talent have become the most valuable resource.”