Thursday, June 13, 2024

Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

Zenith Lowers Global Ad Forecast

June 20, 2016

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

PwC Outlook on Entertainment & Media

June 8, 2016

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

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SPT Announces Leadership Reshuffle

June 3, 2016

CULVER CITY: Sony Pictures Entertainment has unveiled changes to the leadership structure at its television division in the wake of Steve Mosko's exit as chairman.