Thursday, June 13, 2024

Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

SVOD, DVR Penetration Now Equal in the U.S.

June 28, 2016

Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.

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Havas, Mirriad, Vice in Video Advertising Pact

June 23, 2016

LONDON: Via a new pact with technology outfit Mirriad, clients of Havas Media Group can digitally integrate a brand into video content from leading producers, with a deal already in place with VICELAND.

New Report Assesses Costs of Ad-Blocking on Internet Video

June 23, 2016

Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

Report: Pricing Less of a Concern in Cord-Cutting Decisions

June 22, 2016

The new State of Online Video report from Limelight Networks reveals that pricing has become less of a factor for consumers when making the decision to cut the cord, while the availability of their preferred content has become more important. Seven out of ten consumers subscribe to at least one streaming video service, the survey says.

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Doctor Who, Peppa Pig Among LIMA Award Winners

June 22, 2016

LAS VEGAS: Hot Topic picked up the Retailer of the Year award for the BBC's Doctor Who at last night's 2016 LIMA International Licensing Awards, while Entertainment One's Peppa Pig won for animated film/TV/entertainment licensed program.

Global Sales of Licensed Goods Up 4 Percent

June 21, 2016

Retail sales of licensed products hit $251.7 billion worldwide in 2015, representing a 4.2-percent increase on the previous year, with entertainment/character licensing remaining as the largest category. Those numbers were released as part of the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting.