A+E Networks in Data Pact with Parrot Analytics

A+E Networks has entered into a multiyear subscription agreement with Parrot Analytics, which has developed a new technology to measure cross-platform global demand for content.

Under the new partnership, Parrot Analytics will provide A+E Networks with quantifiable and timely data to gauge country-specific audience interest for certain TV content for several of its channels, including HISTORY, FYI, Lifetime and VICELAND. In addition to operating a bouquet of branded channel feeds, A+E Networks distributes more than 13,000 hours of content annually.

Sean Cohan, A+E Networks’ president of international and digital media, said: “Our international business is on an impressive growth trajectory. Using Parrot allows us to understand demand for our premium content around the world and offers us another lens on the consumer. It allows us to understand the relative value of our content and make strategic choices that maximize profitable growth.”

Wared Seger, CEO of Parrot Analytics, added: “Consumer viewing habits continue to shift in digital’s favor, especially among millennials, and the audience and content distribution landscape is becoming increasingly more fragmented. Parrot Analytics will help A+E Networks navigate through the noise created by this fragmentation. We are delighted to partner with the A+E team and look forward to providing insights as part of A+E’s strategic plans for successful global growth.”