Apple’s Original Video Subscription Service Takes Shape

Apple has officially unveiled Apple TV+, positioned as the “new home for the world’s most creative storytellers,” featuring exclusive original shows, movies and documentaries, launching this fall.

Apple’s original video subscription service will feature a new slate of programming from such collaborators as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. The programming will be available ad-free and on-demand.

“We’re honored that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+,” said Eddy Cue, Apple’s senior VP of internet software and services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Apple has also revealed the all-new Apple TV app and Apple TV channels coming in May. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels—paying for only services they want—all on-demand, available on and offline.

Starting in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, Showtime, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.

Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.