Apple TV Goes 4K

Apple has introduced the new Apple TV 4K, which supports both 4K and High Dynamic Range (HDR).

iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video (coming soon).

Also revealed, Siri has been integrated into the Apple TV app. Users can ask Siri to search and access content across Apple TV using just their voice.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior VP of internet software and services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”