Warner Bros. Discovery (WBD) has picked up a minority stake in OSN Group’s streaming business in the Middle East.
OSN has an exclusive output deal in the region with HBO. Announcing the deal, Sheikha Dana Naser Sabah Al Ahmad Al Sabah, CEO of Kuwait Projects Company (KIPCO) and chair of OSN said, “We are delighted to be announcing this deal between WBD and OSN, which reflects the importance that WBD places on working with the best creative talents, employing advanced technologies, and forging key partnerships that ensure continued growth, which is what OSN’s streaming business provides to the region’s viewers. This partnership affirms the success of strategy that KIPCO laid out to focus on and strengthen our streaming business, even in a competitive market environment. The transaction builds on OSN’s strong growth trajectory and market leadership in MENA’s streaming industry, strengthening its competitive position as one of the region’s premier entertainment destinations.”
Jamie Cooke, executive VP and managing director for Central Europe, Turkey and Middle East at WBD, added, “It’s our goal to tell the greatest stories while innovating our products and distribution channels. OSN has been a great partner and custodian of our content, making this union partnership a natural step for WBD. We recognize that alongside enjoying the latest global hits, regional audiences also want stories from and about the region that reflect their own cultures and experiences. Through this deal, we’re delighted to announce that both OSN and Warner Bros. Discovery will invest in high-quality, locally produced content, ensuring a richer and more diverse offering for viewers.”
Joe Kawkabani, CEO of OSN Group, noted, “We are thrilled to welcome WBD as a strategic partner. As a global leader in entertainment, WBD brings unparalleled expertise, innovation, and a rich portfolio of iconic brands. This investment is a significant milestone in OSN’s growth journey, reinforcing our dedication to delivering unique and compelling content. It also bolsters our commitment to expanding our investment in local content, broadening its reach beyond MENA to global audiences.”
