Tag: SVOD

Per new research from GlobalData, annual SVOD revenues in the U.S. will nearly equal those from pay TV in 2027, rising to $64.4 billion, a 6.3 percent compound annual growth rate (CAGR).

A new study from Digital TV Research projects that the number of SVOD subscriptions in the U.S. for services delivering movies, linear channels and TV episodes will hit 450 million in 2026, a 33 percent increase from the end of this year.

According to Ampere Analysis, there are more OTT subscriptions in the U.S. than there are people, with almost 340 million streaming contracts as of the first quarter of this year.

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.

The number of SVOD subscribers in the U.S. is set to rise from 203 million last year to 317 million in 2025, according to Digital TV Research.

The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.

SVOD platforms have benefited from customers taking up new services during the COVID-19 pandemic, but churn rates have also accelerated, according to Deloitte.

Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.