TVUSA
U.S. Consumer Spend on Streaming to Top Pay TV in 2024
In 2024, U.S. consumer spend on streaming services will top outlay on traditional pay-TV services, according to new research from Strategy Analytics.
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Major SVOD Platforms Saw Usage Drop as COVID-19 Measures Eased
New data from Strategy Analytics indicates that the surge in SVOD numbers seen at the onset of the COVID-19 pandemic in the U.S. was not sustained once stay-at-home measures eased.
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Report: U.S. Video Streaming Market Shows Signs of Saturation
BOSTON: The rate of increase in U.S. consumer spending on streaming video subscriptions has slowed, indicating that the market is “approaching saturation,” according to research firm Strategy Analytics.
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