Tag: Strategy Analytics

In 2024, U.S. consumer spend on streaming services will top outlay on traditional pay-TV services, according to new research from Strategy Analytics.

New data from Strategy Analytics indicates that the surge in SVOD numbers seen at the onset of the COVID-19 pandemic in the U.S. was not sustained once stay-at-home measures eased.

BOSTON: The rate of increase in U.S. consumer spending on streaming video subscriptions has slowed, indicating that the market is “approaching saturation,” according to research firm Strategy Analytics.