Friday, November 22, 2024

Tag: OTT

OTT Churn Rate at 19 Percent in the U.S.

February 2, 2017

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

Report: U.S. OTT Adoption Up 12 Percent

September 2, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.