Tag: OTT

Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.

The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.

Between April 2019 and April 2020, the number of OTT homes in the U.S. rose by 5.2 million, according to Comscore's 2020 State of OTT report.

A new study from Parks Associates indicates that more than 85 percent of millennials in U.S. broadband homes pay for at least one OTT service, while more than 50 percent subscribe to at least two.

New research from Parks Associates finds that more than 50 percent of U.S. OTT-subscribing households pay for multiple over-the-top video services.

Parks Associates' research finds that 53 percent of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service.

Netflix is still the most dominant OTT platform in the U.S., comScore reports, but market competition is intensifying, with 11 services now reaching more than 1 million or more homes every month.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or entered the list over the past year.

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.