Tag: Nielsen

NEW YORK: Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, which provides media and entertainment metadata.

NEW YORK: An estimated 71 million U.S. viewers tuned in to watch coverage of the 2016 presidential election during prime time on Tuesday, November 8, according to figures from Nielsen.

NEW YORK: Nielsen has estimated the number of U.S. TV homes will increase for the first time in two years, to a total of 118.4 million.

NEW YORK: Former NBCUniversal exec Lauren Zalaznick has joined Nielsen as an independent director to the company's board of directors.

NEW YORK: Nielsen will make available its data about connected-TV devices, including Amazon Fire TV, Apple TV, Google Chromecast, Microsoft Xbox and Roku, effective April 25.

NEW YORK: Nielsen's latest Local Watch Report shows that live TV remains the primary medium to consume video in the U.S.

NEW YORK: Live TV viewing per day for U.S. adults is averaging 4 hours and 7 minutes, down 2 percent from a year ago, according to Nielsen’s Q3 Total Audience Report. The average for DVR/time-shifted TV is 48 minutes per day, which is relatively consistent with years past (48 minutes …

NEW YORK: The Walking Dead was the top TV show on Twitter in 2015, according to Nielsen’s year-end lists, which also ranked the AMC zombie drama as the most time-shifted program and number one entertainment series with adults 18 to 49 and 18 to 34. For the third year in …