Tag: Cord Cutting

The pace of consumers cutting the cord is slowing down in the U.S., Digital TV Research says, with the sector expected to shed 3 million pay-TV subs this year versus the 3.8 million lost last year.

Magid’s annual Magid Media Futures survey has revealed that more respondents than ever intend to cut the pay-TV cord, canceling their pay-TV service and not signing up for a new one. This year, 5.7 percent of respondents said they were “very likely” to cut the cord. This compares to 3.8 percent of pay-TV subscribers last year and under 2 percent when Magid first conducted the study in 2011.