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Magid Survey: Cord-Cutting Intent Hits New High

Magid’s annual Magid Media Futures survey has revealed that more respondents than ever intend to cut the pay-TV cord, canceling their pay-TV service and not signing up for a new one. This year, 5.7 percent of respondents said they were “very likely” to cut the cord. This compares to 3.8 percent of pay-TV subscribers last year and under 2 percent when Magid first conducted the study in 2011.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

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