Friday, November 27, 2020
Home / Analysis / Magid Survey: Cord-Cutting Intent Hits New High

Magid Survey: Cord-Cutting Intent Hits New High

Magid’s annual Magid Media Futures survey has revealed that more respondents than ever intend to cut the pay-TV cord, canceling their pay-TV service and not signing up for a new one. This year, 5.7 percent of respondents said they were “very likely” to cut the cord. This compares to 3.8 percent of pay-TV subscribers last year and under 2 percent when Magid first conducted the study in 2011.

The content you are trying to access is only available to members.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]


Warner Bros. Signs TV Deal with Kimberly Latrice Jones

Warner Bros. Television Group (WBTVG) has secured an overall deal with author, human rights activist and independent filmmaker Kimberly Latrice Jones.