PGA, Facebook Watch in Live Streaming Deal

Facebook has inked a deal with PGA Tour to live stream exclusive Saturday and Sunday coverage from eight golf tournaments leading up to 2017-18 FedExCup Playoffs.

The coverage, produced under the PGA Tour Live brand, will stream on Facebook Watch in the U.S. It kicks off this weekend at the Travelers Championship.

“We are thrilled to add Facebook to an already impressive lineup of global digital and broadcast partners,” said Chris Wandell, VP of media business development of the PGA Tour. “The PGA Tour has put a premium on distributing exclusive content on emerging media platforms with a goal of reaching new and diverse audiences.”

“No matter if it’s a weekend foursome or water-cooler conversation about a top moment on Tour, golf brings people together,” said Devi Mahadevia, Facebook’s North America live sports programming lead. “So we’re delighted to partner with the PGA Tour to help it reach new fans and deliver interactive, live coverage on Facebook that taps into the social nature of the sport.”