PGA Tour & Xumo Expand Partnership


The PGA Tour has renewed and expanded its partnership with Xumo, a free, ad-supported streaming service.

Through the expanded partnership between the two companies, the PGA Tour will distribute more than 175 hours of live “featured holes” coverage on Xumo from 23 events, including The Players Championship, the Memorial Tournament presented by Nationwide and the FedExCup Playoffs. The deal also features expanded highlights, player interviews and tournament recap shows.

The PGA Tour and Xumo first teamed up in March 2018 for the first ad-supported PGA Tour OTT channel on smart TVs. The channel on Xumo provides viewers live and VOD programming. It is available on LG’s Channel Plus service and across the Xumo distribution network, including Hisense, Sharp, VIZIO and Panasonic connected devices in the U.S.

Van Engen, senior VP of content programming and acquisitions at Xumo, said: “The sports genre on Xumo has experienced explosive growth, and with the addition and expansion of the PGA Tour’s content and channel on Xumo, we’re able to deliver even more live and catch-up programming that fans demand. In fact, Xumo saw a 65-percent increase in on-demand viewing in Q3 of 2018 alone as viewers relived full tournament recap experiences leading up to the Tour Championship last September.”

Luis Goicouria, the PGA Tour’s senior VP of media, added: “As we strive to provide PGA Tour fans with content wherever they are, Xumo has been a great distribution partner. Our fans have shown they love the opportunity to consume Tour content on their big screen in a new, curated, lean-back way.”