PactUS Forms Digital Hub Initiative

LOS ANGELES/NEW YORK: PactUS has formed new alliances with the multiplatform video network-focused Global Online Video Association (GOVA) and the digital content transactional law firm Ginsburg Daniels Kallis.

The partnerships with GOVA—whose member companies include Jukin Media, Machinima, Maker Studios, NewForm Digital, MiTu and Whistle Sports—and Ginsburg Daniels Kallis will serve as the cornerstone of a new broad-based digital hub initiative being launched by PactUS.

Ginsburg Daniels Kallis will serve as a central digital hub resource for the development and business teams of the 45 PactUS member companies. It will provide them assistance with contacts, the latest information about general revenue opportunities, changing content needs and varying digital deal structures available to them. Other aspects of the Digital Hub will include a series of jointly sponsored high-level seminars starting soon from PactUS, GOVA and Ginsburg Daniels Kallis.

“This initiative brings opportunities to both producers and platforms,” said PactUS President David Lyle. “It helps to level the playing field, giving our members with strong backgrounds in linear television the necessary resources to compete in an evolving digital content marketplace. We are striving to restore this important sector of the dynamic independent production ecosystem back to financial health.”

Ginsburg Daniels Kallis Partner Phil Daniels commented, ”We are excited by the coming together of traditional and digital players, and the opportunities for learning and collaboration that will come out of this initiative. There will be a lot of value add created for all.”

“As the lines between digital and traditional producers continue to blur, an alliance between PactUS and GOVA will serve to strengthen the overall producer community,” said Jon Taylor, executive director of the Global Online Video Association. “We look forward to collaborating with new colleagues in support of our mission to promote the growth and profitability of content in the digital space.”