Nielsen to Provide Data for Connected Devices

NEW YORK: Nielsen will make available its data about connected-TV devices, including Amazon Fire TV, Apple TV, Google Chromecast, Microsoft Xbox and Roku, effective April 25.

Nielsen will also add information from enabled smart TVs. Clients will be able to track how many homes across the country own TV connected devices, the brands that they own, and the growth of these brands over time. Clients will also be able to study how much time people spend with these devices overall and, for Nielsen measured content, link viewing to programs to these specific devices.

The 40,000 households that comprise the national panel contain over 100,000 TV sets and over 50,000 TV connected devices, all measured by Nielsen.