NBC & Snapchat Partner for Winter Olympics Coverage

STAMFORD: NBC Olympics and Snap Inc. are teaming up to bring Olympic Winter Games coverage from PyeongChang, South Korea, to Snapchat users in the U.S. next February.

The partnership includes NBC Olympic coverage via daily Our Stories and Publisher Stories available in Snapchat Discover. NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories. Both the Our Stories and Publisher Stories will be available on Snapchat throughout the Winter Games, as well as during select key dates leading up to February.

This new agreement follows last year’s successful partnership around the 2016 Rio Olympics, which included daily Our Stories and an NBC Rio Publisher Story (the latter also co-produced with BuzzFeed).

“Snapchat is an incredibly dynamic platform, offering unique coverage opportunities that allowed us to extend the broad reach of the Olympics during the Rio Games, especially engaging young fans,” said Gary Zenkel, the president of NBC Olympics. “With Snapchat’s continually evolving platform, and with the expertise our partners at BuzzFeed have of creating relatable, sharable content, we are looking forward to bringing the depth and quality of this coverage to the next level for our audience and advertisers at the 2018 Winter Olympics.”

“We’re excited to once again work with NBC to create a unique Olympic experience on Snapchat and help build the next generation of fans through immersive, mobile first content,” added Ben Schwerin, the VP of partnerships at Snap Inc. “Advertisers will also be offered adjacency to premium video content and creative tools that bring them into our community’s conversations.”