FOX Sports Ties Up with Snapchat & Twitter for World Cup Coverage


FOX Sports, which is the exclusive English-language home of the 2018 FIFA World Cup, has lined up new agreements with Snapchat and Twitter for the global sporting event.

FOX Sports will produce a 30-minute live show, with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day—27 shows in total. The show will provide match action previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow. FOX will also provide near-live video highlights to Twitter for each game, including every goal scored as well as video featuring talent Q&As, player/coach interviews and press conference clips.

With Snapchat, FOX Sports will produce a Publisher Story that chronicles the day-by-day drama of the month-long tournament. Viewers will relive the action via broadcast-level highlights and expert analysis of the must-see moments. FOX’s Publisher Stories will incorporate video, text, artwork, motion graphics and more. Snapchat will also produce FIFA World Cup “Our Stories,” featuring video highlights of goals and other key moments from the tournament provided by FOX Sports alongside exclusive behind-the-scenes reactions from fans in Russia and those celebrating at home around the world.

“These exciting collaborations with Twitter and Snapchat mark a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” said Alexis Ginas, the senior VP of cross-platform solutions at FOX Sports. “Alongside our FOX Sports-owned properties, they’ll help amplify this summer’s incredible live events programming—64 matches total at the FIFA World Cup. We’ll immerse fans in the ‘beautiful game’ even further through our experts and fun, creative content from Moscow.”

“We are excited to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real-time conversation,” added Anthony Noto, COO at Twitter. “Passionate soccer fans will need to look no further than FOX and Twitter to find everything that’s happening at this summer’s tournament.”

“We’re thrilled to be one of FOX Sports’ first digital collaborators for the FIFA World Cup,” said Ben Schwerin, Snap’s VP of partnerships. “What makes the tournament so exciting for us is that we are going to be able to deliver our community a perspective of the global game that brings them not only into the roaring stadiums in Russia but also to those celebrating in cities around the world.”