NBC Olympics & Snap Inc. Align to Deliver Content Around Tokyo Games


NBC Olympics and Snap Inc. are partnering to connect Snapchatters in the U.S. to the 2020 Tokyo Olympics by producing customized content leading up to and during the Games.

This is the third consecutive Olympic partnership between NBC Olympics and Snap Inc., having previously collaborated on Rio 2016 and PyeongChang 2018.

NBC Olympics will release more than 70 episodes across four daily shows for Snapchat leading up to and during the Games, more than triple the number of episodes compared to the 2018 Games. For the first time, NBC Olympics will create two daily highlights shows for Snapchat, which will be updated in near real-time throughout the day with must-see moments from the day in Tokyo.

During the Games, two unscripted shows will air two new episodes per day. Chasing Gold, which debuted during PyeongChang 2018, follows the journeys of Team USA athletes, including some of America’s biggest stars, as they prepare to compete for gold on the world’s biggest athletic stage. The second show is a new, daily recap showcasing the most memorable Olympic moments from that day curated specifically for the platform. Both unscripted shows will be produced by The NBCUniversal Digital Lab.

“We know the audience on Snap loves the Olympic Games,” said Gary Zenkel, president of NBC Olympics. “After two successful Olympics together, we’re excited to take the partnership to another level and produce even more content and coverage from the Tokyo Olympics tailored for Snapchatters, which also will directly benefit the many NBC Olympics advertisers who seek to engage further with this young and active demographic.”

“We’re thrilled to build on our strong partnership and immense success with NBC Olympics to bring Snapchatters the biggest moments from Tokyo 2020,” said Sean Mills, Snap’s head of content. “Through our made-for-mobile highlights, along with original shows and Our Story Snaps, the Snapchat community will have a front-row seat to the Games.”